January 20, 2020

The Importance of Storytelling in Digital Publishing

Estimated reading time: 4 minutes
Published on: January 20, 2020

Storytelling is an art that can help you sell products and services. Any good storyteller knows how important emotions are in making purchases. If you make your consumers laugh, want something or feel empathy, you will leave your mark. It makes sense that storytelling also plays an important role in digital publishing. This might seem rather technical, but the idea is simply to transmit your message through a more attractive narrative form, motivating your prospects to buy.

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January 13, 2020

Are you getting the most out of your company newsletter? Read our tips to find out!

Estimated reading time: 4 minutes
Published on: January 13, 2020

Tips for Your Newsletter

The internal company newsletter was introduced to Europe in 1920 by the Bell company to provide information to their employees. Since then, it has changed considerably. Companies now use newsletters to create connections with employees, help them feel like they belong and break through the silos mentality. This can be a very good thing, giving value to work done internally. However, some companies still issue newsletters that are not as employee-focused as they should be. Here are a few technical and practical tips to get the most out of your internal newsletters:

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December 6, 2019

Web Design Trends for 2020

Estimated reading time: 6 minutes
Published on: December 6, 2019

If you enrich your documents properly, they become more of a mini-website than a print composition. So it is important to follow web design trends, as they will directly influence your creations. 2019 isn’t over yet, but web designers are already foreshadowing 2020 trends with their choices. Here we break them down for you, one at a time.

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October 14, 2019

Why Should Your Editorial Strategy Combine Print and Digital?

Estimated reading time: 5 minutes
Published on: October 14, 2019

Here we are, the digital age has arrived and seems to be here to stay. Technology is changing and it is perfectly logical that your readers’ consumption habits adapt to these changes. According to studies by Keypoint Intelligence, more people will have a mobile phone than electricity in 2020! This means that it is now vital to create documents that can adapt to digital formats. But why are some agencies and advertisers still investing solely in paper? Glossy paper will, of course, attract customers and will always be an efficient way to communicate, but today you can greatly benefit from digitising your existing content. Here’s why. Read more

October 9, 2019

How to make your interactive brochures more effective?

Estimated reading time: 5 minutes
Published on: October 9, 2019

Do you want potential customers to remember you? You need dynamic, engaging interactive brochures! Read this article to learn how to design one. Read more