Storytelling is an art that can help you sell products and services. Any good storyteller knows how important emotions are in making purchases. If you make your consumers laugh, want something or feel empathy, you will leave your mark. It makes sense that storytelling also plays an important role in digital publishing. This might seem rather technical, but the idea is simply to transmit your message through a more attractive narrative form, motivating your prospects to buy.

Tips for Your Newsletter

The internal company newsletter was introduced to Europe in 1920 by the Bell company to provide information to their employees. Since then, it has changed considerably. Companies now use newsletters to create connections with employees, help them feel like they belong and break through the silos mentality. This can be a very good thing, giving value to work done internally. However, some companies still issue newsletters that are not as employee-focused as they should be. Here are a few technical and practical tips to get the most out of your internal newsletters:

If you enrich your documents properly, they become more of a mini-website than a print composition. So it is important to follow web design trends, as they will directly influence your creations. 2019 isn’t over yet, but web designers are already foreshadowing 2020 trends with their choices. Here we break them down for you, one at a time.